How YouTubers Earn Money

How to Earn Money on Youtube

A billion views!!! Did you ever consider how much money a viral video can earn? Well, the answer to that question is not that simple. Therefore, we are going to explore all sorts of factors at play in order to understand the ever-growing platform/market of YouTube. It was not very long since Youtube was all about DIY, toys, and funny cat videos. But who knew that this free media website could turn out to be the greatest source of information and human interaction as well as a money-making machine for some smart people with crazy new ideas.

Top 5 most viewed videos

Here are five videos that earned an awful lot as of 2020.

  1. Despacito: 6.9 billion views
  2. Baby Shark Dance: 6.2 billion views
  3. Shape of You: 4.9 billion views
  4. See You Again: 4.7 billion views
  5. Masha and the Bear: 4.3 billion views

Just to give you an idea, PSY’s viral song “Gangnam Style” earned about $8 million through YouTube. Sounds shocking, right. Gangnam Style, released in 2012, is the 7th most watched music video and has captured all time highest views of any music video in 2018.

Of course, not everyone can make YouTube music-videos to attract billions and billions of viewers on their channel. You can only start with whatever skill or genre suits you best and be creative, learn some tricks from other Youtubers, for example: by merging humor, music and informative content for maximum coverage of traffic.

There are Youtubers like PewDiePie and MrBeast who are a smashing success although they started recording videos with their phone camera and playing as simple as video-games. Now, each of their videos reach up to 10’s of millions of views and get their accounts filled with the speed of up to a thousand US dollar per minute of streaming. One of the things that is mandatory for a successful evolution of your Channel is the presentation of those videos which include creative content, high definition video and audio recording, decent video-editing skills, relevant but attractive video thumbnail, SEO friendly video title, patience and consistency. You can upload one or two videos per week but stay consistent for exponential growth of your subscribers and viewers

Top 5 YouTube Channels that earned fortunes even during pandemic

There are some channels which operate as an enterprise. They also have captured a huge audience on Youtube. With their ever increasing popularity, here are five Channels that grew even bigger in 2020 with whopping number of new subscribers.

  1. T-series: 148M Subscribers
  2. PewDiePie: 106M Subscribers
  3. Cocomelon- Nursery Rhymes: 90M Subscribers
  4. SET-India: 79M Subscribers
  5. 5-Minute Craft: 68M Subscribers

And not just that, data scientists suggests that students all over the World are choosing Youtube to learn more. Especially, after the lockdown scenario and adapting/appreciating this unconventional means of free yet quality education while staying at home. This potential gives private tutors and lecturers the opportunity to expand their listeners as well as have a new source of income by uploading their lectures online. MIT professor Walter Lewin and a Canadian Professor/Influencer, Dr. Jordan Peterson are some of the best examples of online free education forums.

How to Earn Money by Monetizing your YouTube Channel

Good news and Bad news! Let’s start with the bad news. You can’t just start making money by ceating a new Youtube Channel. There are some protocols that one must follow in order to be able to qualify for Google AdSense monetization of your Channel. Protocols like getting 1000 subscribers. 4000 hours of overall watch-time (within 12 months) of your non-political published videos and a couple more things.

The good news is that most publishers with creative content can achieve that within 3 to 4 months of starting their channel. Although, it doesn’t mean that you don’t have to put your efforts into building as well as improving your skills while staying consistent and keeping your fingers crossed. You could find people on freelancing websites who can even do the 1000 Subscribers/4000 hour requirement fulfilled for you but I wouldn’t recommend it because your account may get banned for illegal activity.

Once you get the criterion fulfilled, Google AdSense will allow you to run Ads on your channel which gets you money per click or per watched ad.

…But, AdSense isn’t the only way to Earn on YouTube

While watching a youtube video, you must have heard, “This video is sponsored by…” or that, “…there is a link in the description that you can click to check it on my website”;or that “by clicking the affiliate link down in the description, can get you this ‘reviewed’ product at said discount” etc. Those are all the non-AdSense ways to earn money or free-stuff through Youtbe.

Obviously, you don’t get sponsors in the beginning. As soon as your average viewers grow, companies show-up and ask you to promote their product and get your share of profit by advertising for them. You can also provide an affiliate link say, an Amazon link in the video description bar and if someone purchases this product through your affiliate link, you get a percentage of money earned goes right into your bank account.

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